[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ivachnova.sk\/ceny\/#Article","mainEntityOfPage":"https:\/\/www.ivachnova.sk\/ceny\/","headline":"Ceny","name":"Ceny","description":"Ka\u017ed\u00fdm d\u0148om si m\u00f4\u017eeme v\u0161\u00edma\u0165, \u017ee v\u00fdvoj cien neust\u00e1le prebieha. Preva\u017ene ide o zvy\u0161ovanie cien, najm\u00e4 od doby prijatia meny euro. Samozrejme, \u017ee n\u00e1s to","datePublished":"2019-02-17","dateModified":"2019-02-17","author":{"@type":"Person","@id":"https:\/\/www.ivachnova.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.ivachnova.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/11f8c6ff4d174e1ebef1d6401491d0892ff6534e7a3312fbf752a8f90a4375cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11f8c6ff4d174e1ebef1d6401491d0892ff6534e7a3312fbf752a8f90a4375cd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ivachnova.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ivachnova.sk\/wp-content\/uploads\/img_a296864_w16478_t1550076017.jpg","url":"https:\/\/www.ivachnova.sk\/wp-content\/uploads\/img_a296864_w16478_t1550076017.jpg","height":0,"width":0},"url":"https:\/\/www.ivachnova.sk\/ceny\/","wordCount":407,"articleBody":"Ka\u017ed\u00fdm d\u0148om si m\u00f4\u017eeme v\u0161\u00edma\u0165, \u017ee v\u00fdvoj cien neust\u00e1le prebieha. Preva\u017ene ide o zvy\u0161ovanie cien, najm\u00e4 od doby prijatia meny euro. Samozrejme, \u017ee n\u00e1s to ka\u017ed\u00e9ho ovplyv\u0148uje, ke\u010f\u017ee napr\u00edklad zvy\u0161ovanie cien potrav\u00edn n\u00e1s ve\u013emi ovplyv\u0148uje. M\u00f4\u017eeme si v\u0161imn\u00fa\u0165, \u017ee urob\u00edme iba mal\u00fd n\u00e1kup a zaplat\u00edme mno\u017estvo pe\u0148az\u00ed. Ceny sa zvy\u0161uj\u00fa, no pr\u00edjmy spotrebite\u013eov ost\u00e1vaj\u00fa nemenn\u00e9. Zvy\u0161ovanie cien je ne\u00famerne zvy\u0161ovaniu pr\u00edjmov. Na v\u00fdvoj cien vpl\u00fdva mno\u017estvo faktorov. Ak ide o slovensk\u00e9 v\u00fdrobky, je to najm\u00e4 to, \u017ee podmienky v krajine s\u00fa nastaven\u00e9 ve\u013emi zle a obmedzuj\u00fa mal\u00fdch v\u00fdrobcov. Taktie\u017e legislat\u00edvne podmienky neprispievaj\u00fa k prosperite. To m\u00e1 za n\u00e1sledok zvy\u0161ovanie cien. Ve\u010f predsa ka\u017ed\u00fd mus\u00ed zaplati\u0165 svoje vstupy do v\u00fdroby, pracovn\u00fa silu a in\u00e9 n\u00e1klady s\u00favisiace s prev\u00e1dzkou. Je teda prirodzen\u00e9, \u017ee sa to odraz\u00ed na cenotvorbe. Konkurencia je tie\u017e jedn\u00fdm z d\u00f4vodov pre\u010do sa ceny neust\u00e1le menia. S\u00fa\u0165a\u017eivos\u0165 medzi produktmi a v\u00fdrobcami je ve\u013ek\u00e1 a zohr\u00e1va v tom rolu aj cena. Tu sa bav\u00edme sk\u00f4r o tla\u010den\u00ed ceny nadol alebo potom o nekal\u00fdch obchodn\u00fdch praktik\u00e1ch, kedy sa v\u00fdrobcovia dohodn\u00fa o cene. Po\u010fme si to postupne vysvetli\u0165. Ak m\u00e1me dvoch v\u00fdrobcov v podstate rovnak\u00e9ho produktu, to znamen\u00e1, \u017ee chc\u00fa sa sebe \u010do najviac vyrovna\u0165. Ve\u010f ak ste v obchode a vid\u00edte, \u017ee produkt skoro rovnak\u00fd m\u00e1 ove\u013ea ni\u017e\u0161iu cenu tak si ho ur\u010dite vyberiete. Teda ak sa nebav\u00edme o vernosti zna\u010dke a o kvalite dan\u00e9ho v\u00fdrobku. To znamen\u00e1, \u017ee ten kto m\u00e1 ni\u017e\u0161iu cenu m\u00e1 preva\u017ene vy\u0161\u0161\u00ed dopyt po v\u00fdrobku a druh\u00e9mu produktu takto dopyt kles\u00e1. \u010co ma za n\u00e1sledok tla\u010denie na zn\u00ed\u017eenie ceny. Tak\u00e9to spr\u00e1vanie je pre n\u00e1s spotrebite\u013eov v\u00fdhodn\u00e9. Nekal\u00e9 obchodn\u00e9 praktiky, predstavuj\u00fa dohody medzi v\u00fdrobcami, ktor\u00e9 nie s\u00fa povolen\u00e9. Napr\u00edklad m\u00e1me dve skoro toto\u017en\u00e9 v\u00fdrobky a v\u00fdrobcovia sa dohodn\u00fa na rovnakej cene aby si tak nekonkurovali. Nastavia ale cenu ne\u00famerne vysoko. M\u00f4\u017eu si to dovoli\u0165, ke\u010f\u017ee neexistuj\u00fa alternat\u00edvy k t\u00fdmto v\u00fdrobkom.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ceny","item":"https:\/\/www.ivachnova.sk\/ceny\/#breadcrumbitem"}]}]